A UTM Code is a snippet of text you add to the end of a URL that is used to determine from where the URL was shared. By adding a UTM code to your CrowdRise campaign URL, you are creating custom tracking URLs for each of the different digital channels you are using to spread the word about your fundraiser. Used in conjunction with Google Analytics, UTM codes will also be recorded in the CrowdRise Report Center, giving you visibility into which channels are most successful in driving donations.
Access to UTM code data is reserved for nonprofits on a Premium or Enterprise subscription. Click Here for more information on our plans and pricing.
Or, copy and paste this link and fill in your information to the ALL CAPS words to create your url:
In the “INSERT” spots below, enter the parameter values that will help you identify your UTM codes. These are the terms you will see in your donation reports under the Source and Campaign columns.