CrowdRise’s Text-to-donate feature allows supporters to simply text a unique keyword to 41411 and receive a direct link to your campaign’s donate or registration/ticketing flow. Text-to-donate makes it easy for your supporters to make a donation or sign up for your event directly from their mobile devices and give the amount they want instead of being limited to a flat donation value charged to their phone bill. Text-to-donate also provides an easily-shareable method of communicating with your supporters and enables them to share on-the-go with their own networks.
The success of Text-to-donate hinges on your keyword’s visibility and messaging to your supporter base. It’s also important to reinforce to your supporters how quick and easy it is to make a contribution using Text-to-donate. See below for our tips on how to engage your supporters and best leverage Text-to-donate:
Make your keyword short and memorable so it’s easily-remembered and reduces the risk of a typo or misspelling, leading to a failed donation attempt. Good examples include: “ROSES2019” and “PENCILGALA”
Advertise your keyword in as many places as possible, both on and offline. Here are our favorite examples:
TIP: Using Registration as a part of your campaign? Leverage these same tips to help supporters Text-to-register for your event.
Consider any sponsors or corporations that are willing to match donations made through Text-to-donate. A matching component can multiply the impact of your donations and encourage your donors to give.
Thank your donors sincerely and promptly after a donation is made. Make sure they feel appreciated for their gift and connected to the mission. If possible, relate their contribution to a tangible impact. You can also do this directly from your campaign’s activity feed.
Review the data you collect over the course of your Text-to-donate campaign. Identify new donors, large gifts and repeat donations. Donor data from campaigns using a Text-to-donate keyword are available in your Report Center.