In order to drive effective engagement, you’ll need to lay out how, when, and to whom you are going to communicate.
In this guide, you will learn:
The shelf life of an email outlasts most all other methods of engagement. A single email can “live” up to a couple of weeks in someone’s inbox. It often gets great visibility since it’s already a common and effective way of sharing important information.
Strategy: Send out at least three emails -- we suggest sending before, during, and after your campaign. These are critical times to rally support from your followers and solicit help fundraising and donating. It’s also important to send an additional dedicated email after your campaign is over thanking and sharing your success and how the money will be used with your donors and fundraisers.
Tools: Use the email tools located in the Manage View of your campaign. Use the Invite New Fundraiser tool to send an email to individuals inviting them to join and become fundraisers on your campaign.
Leverage our Campaign Update tool to automatically send an email update to everyone who has donated to your campaign so far. Campaigns that utilize this tool bring in 2.5x more donations than campaigns with no updates at all, especially when done with video. It's an easy way to keep your supporters up-to-date with your campaign and keep them coming back again to support it.
You and pretty much everyone you know is on some form of social media, especially younger generations, so it’s important to get your campaign out there, too. With Social AMP on CrowdRise campaign pages, sharing on Facebook and Twitter is easier than ever-- it’s a great way to reach a lot of followers in a short amount of time.
Strategy: Vary your social media content across all possible platforms. Have fun changing up your content and voice to resonate with different people. Make sure wherever you post, you include the campaign URL in your bio or post body.
Tools: Social AMP is available on every campaign page and prompts the user to continue to share once a donation is made. Urge your donors to share your campaign on their own social networks to broaden the reach of your message and to reach new audiences.
To get things started for you, we’ve created a template for a messaging calendar that you might find helpful as you lay out your own plan. Our example is based on a sample campaign that lasts 6 weeks. While your actual plan may not look exactly like this, it should include weekly outlines for each communication medium.
Q. I'm not getting traction with my emails and social media posts. What else can I do to improve my messaging strategy?
A. We suggest taking additional measures to tailor your content, such as by Segmenting your donor list. Mix up the way you craft your “ask” with each message you send, understand who your audience is and what they respond to.
Q. Our campaign topic is sensitive. How can we get people to share our message?
A. You might be surprised by the response and receptiveness people have to your message! Here are our three top tips to share in a respectful way:
Q. Our organization is not on social media. Is that okay?
A. It's okay if your organization doesn't have a specific social media presence. Email can be just as effective. Engage your supporters on the mediums you know they are active on and the ones you feel most comfortable using.
However, be open to incorporating social media in the future. if you are looking at expanding your reach to potential new supporters, we recommend starting with Facebook and Instagram.
Q. What are some creative ways to encourage people to share our posts on social media?
A. We always recommend using emotionally-powerful language and images, in addition to shaking up your content in your messaging. Creative ways to engage people include: