Crowdfunding campaign playbook

Crowdfunding makes running fundraising campaigns easy and effective. Follow the playbook to learn how to run a successful crowdfunding campaign on CrowdRise.

A crowdfunding campaign involves rallying supporters to give to a specific campaign benefitting the nonprofit in an online setting. Usually a donate-only style campaign, a crowdfunding campaign can take many forms and tackle a variety of missions related to the nonprofit’s cause. A crowdfunding campaign becomes a success through many smaller donations, rather than a few larger ones.


playbook illustrations_headers-crowdfunding


Why run a crowdfunding campaign?

Crowdfunding campaigns are easy to set up and require minimal preparation and resources to execute because they are based online. A crowdfunding campaign is a great idea if you have a specific goal you need to reach or a designated timeframe where your nonprofit needs to raise money. You may consider running a crowdfunding campaign if you do not already have a specific themed event to accompany your campaign, such as a gala, run or walk.

Strategic Functionality

Include the functionality listed below to run a crowdfunding campaign and use the best practices to make it a success.




Take control of your campaign’s look and feel by adding Theming.

Guide to Campaign Configuration  (1)-355144-edited


How to make the most of it:

  • Match your nonprofit’s unique branding by adding your official colors and logo to the top bar of the campaign
  • Select colors and images that represent your campaign’s mission
  • Add a compelling video to grab the attention of donors


For more on customizing your campaign, see Here.



Campaign Updates

Keep your supporters engaged and up-to-date with your campaign progress by posting Campaign Updates often and throughout the duration of your campaign.




How to make the most of it:

  • Send at least 3 campaign updates throughout your campaign to complement your usual messaging.
  • Include content that your supporters care about-- Inform your donors on how their donations have already made an impact. For example, equate your current dollars raised with a tangible outcome, eg. “Your donations so far have provided over 100 vaccinations to at-risk children!”
  • Keep your donors updated on how close you are to goal, or other memorable milestones like progress year-over-year or number of donations received so far. Stats like these make people want to get in on the action.


For details on how to send a Campaign Update, Click Here.



Thanking Donors Tool

Thank those who make contribution to your campaign directly from your Campaign Manager as soon as the donation is made.


Thank Donor


How to make the most of it:

  • Thank your donors in a timely manner shows you’re responsive, grateful, and invested in their support with just the click of a button.
  • Use the Thanking Donors tool in conjunction with a more formal thank-you, such as an email or physical letter, to connect with your donors at different times and emphasize the importance of their help.


Read more about tools in the Campaign Manager Here.

















Check out other Campaign Playbooks:

A-thon campaign

Bike Ride campaign

Bowling campaign

Capital campaign

Gala campaign

Golf campaign

Run/Walk campaign