Crowdfunding campaign playbook

Crowdfunding makes running fundraising campaigns easy and effective. Follow the playbook to learn how to run a successful crowdfunding campaign on CrowdRise.

A crowdfunding campaign involves rallying supporters to give to a specific campaign benefitting the nonprofit in an online setting. Usually a donate-only style campaign, a crowdfunding campaign can take many forms and tackle a variety of missions related to the nonprofit’s cause. A crowdfunding campaign becomes a success through many smaller donations, rather than a few larger ones.

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Why run a crowdfunding campaign?

Crowdfunding campaigns are easy to set up and require minimal preparation and resources to execute because they are based online. A crowdfunding campaign is a great idea if you have a specific goal you need to reach or a designated timeframe where your nonprofit needs to raise money. You may consider running a crowdfunding campaign if you do not already have a specific themed event to accompany your campaign, such as a gala, run or walk.

Strategic Functionality

Include the functionality listed below to run a crowdfunding campaign and use the best practices to make it a success.

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Theming

Take control of your campaign’s look and feel by adding Theming.

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How to make the most of it:

  • Match your nonprofit’s unique branding by adding your official colors and logo to the top bar of the campaign
  • Select colors and images that represent your campaign’s mission
  • Add a compelling video to grab the attention of donors

For more on customizing your campaign, see Here.

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Campaign Updates

Keep your supporters engaged and up-to-date with your campaign progress by posting Campaign Updates often and throughout the duration of your campaign.

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How to make the most of it:

  • Send at least 3 campaign updates throughout your campaign to complement your usual messaging.
  • Include content that your supporters care about-- Inform your donors on how their donations have already made an impact. For example, equate your current dollars raised with a tangible outcome, eg. “Your donations so far have provided over 100 vaccinations to at-risk children!”
  • Keep your donors updated on how close you are to goal, or other memorable milestones like progress year-over-year or number of donations received so far. Stats like these make people want to get in on the action.

For details on how to send a Campaign Update, Click Here.

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Thanking Donors Tool

Thank those who make contribution to your campaign directly from your Campaign Manager as soon as the donation is made.

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How to make the most of it:

  • Thank your donors in a timely manner shows you’re responsive, grateful, and invested in their support with just the click of a button.
  • Use the Thanking Donors tool in conjunction with a more formal thank-you, such as an email or physical letter, to connect with your donors at different times and emphasize the importance of their help.

Read more about tools in the Campaign Manager Here.

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Incentives, Contests/Sweepstakes**

Give participants extra incentive to raise money for your cause with giveaways and chances to win prizes.

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How to make the most of it:

  • We find that experiential prizes work best as incentives-- especially those that make fundraisers feel extra valued like VIP Tents, after party Tickets or a pre-race dinner.
  • Reach out to your sponsors or board members to ask for donations that could make donor or fundraiser incentives.
  • Be sure to spread the word about your incentive as a part of your campaign messaging plan.

View a full menu of contests and sweepstakes Here.

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*Feature available to nonprofits who have purchased a subscription or Add-on

**All incentives, contests/sweepstakes must be written and approved by CrowdRise. Contact NPOsupport@gofundme.com or your Success Specialist for more information.

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Check out other Campaign Playbooks:

A-thon campaign

Bike Ride campaign

Bowling campaign

Capital campaign

Gala campaign

Golf campaign

Run/Walk campaign