Bike Ride campaign playbook

A Bike Ride campaign shakes up your usual endurance fundraising and opens opportunity to reach new audiences. Follow the playbook to organize a successful Bike Ride campaign on CrowdRise.

A bike or cycle campaign pairs traditional fundraising with a live endurance event that can range from competitive to family-friendly. By offering different distances and course-lengths, nonprofits can tailor their event to meet the needs of their supporters.

playbook illustrations_headers-cycle

Why run a Bike Ride campaign?

Hosting a bike campaign is a refreshing change to the usual 5K or run/walk event. A bike ride gives supporters a new way to have fun, get outside, and raise money for charity. It also allows nonprofits to tap into a new potential supporter-base, due to the growing popularity of cycling and the capability of riders to share within their existing cycling networks.

Strategic Functionality

Implement the functionality listed below to craft the perfect Run/Walk campaign, leveraging the best practices we’ve included for each feature.

Border_Playbook_v3

Registration/Ticketing

Collect an upfront participation fee and manage participant signups by adding CrowdRise Registration/Ticketing to your campaign.

Add_registration

How to make the most of it:

  • Encourage supporters to get involved early by setting variable registration prices, such as “Early Bird” or “Late Registrant”. For example, set your initial price to $20, then up the price to $30 one month out from the event.
  • Implement Promo Codes to give discounts on ticket prices, such as for your sponsors.
  • Add a ticket option for ‘Virtual Participant’ for cyclists who support your cause but aren’t in the area to attend.
  • Allow multiple registrants to register at once by enabling Group Registration. This makes checkout fast and easy for groups like families.

Click Here for detailed instructions on how to add registration/ticketing to your campaign.

________________________________________________________________________

Fundraising Minimums

Anticipate donation volume and stay under budget with confidence by setting a minimum amount each participant must fundraise in order to join your event.

screenShots_fundmin-1

How to make the most of it:

  • Consider your audience, goals, and registration pricing when setting fundraising minimums. Increase the minimum amount for races or events for which you would charge a higher ticket price.
  • Set checkpoints for fundraisers, which are incremental and more-attainable monetary goals along the way to a larger goal. Checkpoints make fundraising for a big goal seem a lot less daunting!
  • Send reminders throughout your campaign to participants with a minimum, and consider sending a personal congratulations once they meet their goal.

See here for specific instructions on how to set a fundraising minimum.

________________________________________________________________________

Multiple Team Fundraising

Allow participants to fundraise in groups will help spur friendly competition. Recruit teams of cyclists to form groups and compete against other teams for who can raise the most money. Each team member gets his/her own campaign page to reach out to their own networks.

blg_MultiTeamFundraising_2018_2_Leaderboard_v2_In-blog Graphics

How to make the most of it:

  • Message your supporters to encourage them to gather their family, coworkers, softball team, or college roommates to fundraise and attend your event.
  • Recruit local businesses or sponsors to sign up employee teams
  • Provide incentives* for team captains to recruit more people to their team. For example, recognize the largest team or the team that raises the most money at the awards ceremony.

Click here for specific instructions on how to add teams to your campaign.

________________________________________________________________________

Text-to-donate/register*

Allow your supporters to text a trigger word of your choice to receive a link to your campaign.

Text to Donate

How to make the most of it:

  • Choose a short, relevant trigger word to remind your participants of your cause.
  • Share your trigger word everywhere you can. For example social media, event invitations, and event banners.
  • Set up your keyword to link directly into your registration flow for a speedy transaction

Read more about setting up Text to Donate Here.

________________________________________________________________________

Incentives, Contests/Sweepstakes**

Give participants extra incentive to raise money for your cause with giveaways and chances to win prizes.

ContestSweepstakesGFX_v2

How to make the most of it:

  • We find that experiential prizes work best as incentives-- especially those that make fundraisers feel extra valued like VIP Tents, after party Tickets or a pre-race dinner.
  • Reach out to your sponsors or board members to ask for donations that could make donor or fundraiser incentives.
  • Be sure to spread the word about your incentive as a part of your campaign messaging plan.

View a full menu of contests and sweepstakes Here.

Border_Playbook_v3

*Feature available to nonprofits who have purchased a subscription or Add-on

**All incentives, contests/sweepstakes must be written and approved by CrowdRise. Contact NPOsupport@gofundme.com or your Success Specialist for more information.

ChecklistCTAs_Bike

Playbook_ResourceHeaders_CaseStudies

Playbook_ResourceHeaders_BlogsWebinars

Playbook_ResourceHeaders_DNLD


________________________________________________________________________

Check out other campaign Playbooks:

A-thon campaign

Bowling campaign

Capital campaign

Crowdfunding campaign

Gala campaign

Golf campaign

Run/Walk campaign