DIY: The Basics
What exactly is nonprofit DIY peer-to-peer fundraising?
DIY fundraising empowers your community of supporters to raise money (as peer-to-peer fundraisers) on your nonprofit's behalf by starting a fundraiser on their own at any time. And, DIY (or do-it-yourself) fundraising is essentially a new fundraising channel that can run simultaneously without taking away from any of your other campaign efforts.
By offering this type of fundraising, supporters are able to create their own fundraising events and campaigns that are personal to them. Maybe they’ll organize a run, start a bake sale, set up a bowl-a-thon, or even request donations to your organization instead of birthday or wedding gifts.
This action of creating your own campaign on behalf of a charity you’re passionate about is already happening on the internet and you might not even know it. Do you have supporters creating their own campaigns on Facebook, GoFundMe, CrowdRise, etc? Why not have all of the campaigns benefiting your cause in one place? It creates a sense of community, shows potential DIY fundraisers successful examples of campaigns, and highlights a collective total of money raised by this group of passionate supporters.
Wait, what is peer-to-peer fundraising and how is it different?
DIY fundraising is actually a subset of peer-to-peer (or P2P) fundraising with the main differences lying in the type of campaign structure.
With traditional peer-to-peer fundraising, supporters set up personal fundraisers that are part of a specific event or campaign. Holiday campaigns, giving days, or charitable dinners are some examples. All of the money raised by those supporters rolls up to that one event and the charity is the organizer.
With nonprofit DIY fundraising, the fundraiser is at the controls from the beginning and can start a personal fundraiser at any time for any type of campaign they want. Supporters can set up memorial fundraisers, wedding fundraisers, pub crawls, or even girls night out fundraisers all at their whim. This type of fundraising allows your supporters to be in charge and create a campaign that reflects their personality and passion for your cause.
Why DIY works
So often we hear that supporters are asking what more they could be doing to support causes they care about. That’s why giving supporters the opportunity to allow them to support your cause in their own way when they want lets them go that extra mile for your cause. And, if your supporter can’t give monetarily at the moment, or has already given what they can, this allows them to take that next step by showcasing their passion for your cause in another way.
Sometimes the best ideas aren’t those that are talked about in the boardroom, but rather grassroots efforts that stem from creative and driven supporters. DIY fundraising allows supporters to take that creativity and channel it in a way that works for them, which leads to successful personal fundraisers.
“I think at the end of the day, we can all sit in a room and try to come up with the best organic or from your bootstraps fundraising ideas, but honestly, the best ideas come from out in the real world, not an enclosed four wall room. So just listening to your people, seeing what's happening in action, that's ultimately what's going to get it off the ground and inspire more people to get involved.”
- Colby M., Leukemia & Lymphoma Society
Additionally, nonprofit DIY fundraising creates a sense of community that is more organic and inspiring. Seeing the way other supporters give back can give fundraisers the boost they need to take that leap of faith and start their own DIY campaign.