December 3rd


What is #GivingTuesday?

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Even the name is social...it’s officially always spoken about with a hashtag in front and never GivingTuesday or Giving Tuesday. And, it’s always held the Tuesday after Thanksgiving, after the shopping frenzy dates of Black Friday and Cyber Monday have taken their toll.

#GivingTuesday has become the kick-off to the holiday giving season. And with 30% of annual giving occuring in the last month of the year, it’s a great time to jump start your holiday campaign and communicate actively with your supporter base.

30%of annual giving occurs in the month of December

Ideas for your #GivingTuesday campaign 

1. Run a campaign on a peer-to-peer platform

Given the inherent social nature of #GivingTuesday, it’s a great opportunity to use peer-to-peer fundraising in order to leverage all of the social fundraising opportunities. Look for a platform to host your campaign with functionalities available to crush your #GivingTuesday.

2. Join a #GivingTuesday campaign

Often foundations, companies, or nonprofit fundraising platforms (including CrowdRise by GoFundMe) will host giving challenges or competitions in honor of #GivingTuesday. These campaigns can take place anytime during the days, weeks, or months surrounding #GivingTuesday. Campaigns typically include contests aimed at matching funds, challenges designed to reward those who raise the most, or one-day giving campaigns that harness the spirit of the season.

3. Run a campaign on your website

Another option is to host your #GivingTuesday campaign on your own website. Make sure to incorporate social sharing and messaging that compels your supporters to not only give, but to share as well.

4. Host an event

#GivingTuesday is a great time to host a live event. Whether it’s a #GivingTuesday bake sale or a dinner, it’s a good excuse to rally your supporters and leverage the giving power of the day.

5. Take your event online

Events are great ways to spark some momentum around #GivingTuesday and the holidays. When you incorporate online registration, ticketing, donating, and event details, it’s easier to utilize the social sharing powers of the internet and create a more robust event.

#GivingTuesday by the numbers

Not only has #GivingTuesday given nonprofits a day to rally their supporters and set focus to their end-of-year fundraising strategies, but it’s also gained immense momentum over the years.

Started on Tuesday, November 27th, 2012, #GivingTuesday has continued to surpass the amount raised prior every year since.

*Check out the report.

CrowdRise + #GivingTuesday

For years, CrowdRise has served as a platform for nonprofits to power not only their year-round and event based campaigns, but their #GivingTuesday campaigns, as well.

We make it easy for our nonprofit customers to launch their campaigns on a self-service platform that gives them the functionality and features in order to make it more efficient for them to fundraise.

Your #GivingTuesday campaign can live on a fully mobile-responsive platform that puts your nonprofit in the driver’s seat. Nonprofits can customize their campaigns to fit their exact needs in terms of branding and functionality.

If you are hosting an event around #GivingTuesday that requires a ticket purchase, our newly redesigned ticketing and registration allows you to customize the offerings presented to your supporters.

Communication around the holiday giving season is paramount. We know that being able to talk to supporters in unique ways, whether they are donors, fundraisers, or volunteers, is important to creating an engaging dialogue and prompting action. Customizable emails, receipts, and updates are standard with all CrowdRise campaigns.

CrowdRise powers some of the biggest DIY campaigns benefitting some of the largest nonprofits in the world. Our view on DIY fundraising is that it’s what your supporters actually want. They want to tell your story in their own words and share with their network their personal connection to your cause. They are craving the opportunity to start a campaign benefitting your nonprofit in a way that works for them. Encouraging DIY fundraising on #GivingTuesday and over the holiday season can be a powerful outlet for your supporters to highlight their giving spirit.

All of these tools, features, and functionality help to create a campaign that helps nonprofits make the most of their #GivingTuesday as well as the entire holiday giving season.

How to maximize your #GivingTuesday

#GivingTuesday is a huge day in the nonprofit world, but it can also feel like a huge undertaking. Having a game plan in place and aligning your staff ahead of time can make all the difference in launching a smooth #GivingTuesday campaign.


There are a number of promotions and opportunities available to nonprofits around the holiday season that help them get the most out of their seasonal support. Joining one of these campaigns can give you something to send to your supporters in addition to a traditional ask, and can make the offer to give even more compelling, as their donations can help you win prizes to further your mission.

Online is best

With the inherent social nature of the world we live in, which also defines the underlying force behind the #GivingTuesday movement, it’s imperative that nonprofits have an online presence.

A campaign that lives online offers nonprofits the opportunity to point to a centralized location for all of the action that can be taken on #GivingTuesday. You’ll want a hub where donations can be made, tickets can be purchased, teams can be joined, etc. This also serves as a place to direct supporters via other types of communication, such as direct mail, phone calls, emails, and social media posts.

Having a URL that hosts your campaign and your story allows for easy social sharing capabilities that are fundamental to incorporating social fundraising into your organization’s fundraising strategy.

Tip: Choose an all-in-one online fundraising platform that keeps not only your nonprofit in mind, but your supporters as well. You will be setting up your campaigns that include compelling images, branding details, various types of necessary functionality, and you’ll want to make sure you have all of this at your fingertips, eliminating the need for multiple solutions. Seeking out a platform that provides a self-service approach, yet a high level of customer service when needed, is essential in creating a branded fundraising presence online.

Don’t forget about all of your amazing supporters, either. You want them to have a seamless experience as well, whether they’re donating from their phone, setting up a DIY campaign on their tablet, or just learning more about your cause in order to take further action. Finding a platform that has both the nonprofit and supporter in mind can make online fundraising a breeze.

Tickets and registration

Purchasing tickets and registering for events are mainstays when it comes to nonprofit event fundraising. Maybe you’re hosting an event at the end of the year, or creating a dinner to capture the excitement of #GivingTuesday.

No matter what type of event you’re hosting around the giving season, make sure you’re asking your supporters to purchase tickets or register for the event on #GivingTuesday. Leveraging the ‘urgency’ of the day can pay off in big ways for you nonprofit.

Tip: Think about offering one or more different ticket types for #GivingTuesday. Perhaps you have an event in February, but you want to use #GivingTuesday as a kick-off to purchase tickets. Create an ‘early-bird’ ticket or a ticket that has an add on, like parking or a special seating assignment, for those who complete a ticket purchase on #GivingTuesday. Don’t wait until the day of, communicate with these future participants ahead of time to make sure they’re ready to take action on #GivingTuesday.

Allow for DIY fundraising

DIY fundraising, or do-it-yourself fundraising, is an increasingly popular way to get supporters engaged with your cause in a way that’s most meaningful to them. When you allow for DIY fundraising, you’re opening up the door for your supporter to start their own fundraising campaign, on your behalf, when and how they want.

#GivingTuesday is the perfect time to encourage supporters to create campaigns (ahead of the big day) and then reach out to their network of friends and family to ask them to give to their cause. Asking for support on #GivingTuesday gives your audience a great message to convey that hinges on the urgency of the day and the giving spirit that’s everywhere at that time. Their campaign can kick off before, or on #GivingTuesday, and carry all the way through the giving season, as well.

Tip: Use the power of your organization's strong voice and tone to create messaging that resonates with your supporters. You want to make sure that your brand and cause stand apart from the rest and have clear identifiers that your DIY fundraisers can use when they’re making your story their own.

Don’t stop with #GivingTuesday


Nearly one third (31%) of annual giving occurs in December


12% of all giving happens in the last three days of the year

Stats provided by neocrm

#GivingTuesday is definitely the giving day of the year, but the numbers show that during the entire ‘giving season’, #GivingTuesday through the end of the year, there continues to be an immense amount of impact. If you’re thinking about hosting a #GivingTuesday campaign, why not have it kick off on #GivingTuesday and then continue up to the new year? Seeing as 12% of all giving happens from December 29th - December 31st, having a longer holiday campaign can make a huge difference to your nonprofit's yearly fundraising goal.

Tip: Align your communication, whether it’s emails, blog posts, phone calls, snail mail, or social posts, to talk about the importance of #GivingTuesday. Create a messaging calendar that you can stick to that helps you promote #GivingTuesday leading up to the day, on the day, and then carries your organization’s mission throughout the holiday giving season. When your supporters feel the weight of the day and how powerful it can be to your organization, they’ll be more inclined to give and share on that big day in November.

10 fundraising tips for a successful #GivingTuesday 2019

August 13TH @ 1 pm EDT - Hosted by nonprofit tech for good The holiday giving season is coming up fast - starting with #GivingTuesday. And since this is a huge time of year for our nonprofit partners, we wanted share our best peer-to-peer fundraising tips that will help nonprofits get the most out of the holiday season.

Tips for your #GivingTuesday campaign

Reach out to your supporters in a way that speaks to them

Remember,one-size-fits-all messaging fits… well, no one actually. In this day and age, we are used to customized interactions with our favorite brands. Your nonprofit is no different.

Talk to your supporters in ways that are meaningful to them. Segment your audience based on action. Perhaps you want to reach out to everyone who donated to your last #GivingTuesday campaign and deliver them a certain message, but you also want to deliver a different message to those who haven’t given in over a year. This is one way to meet your supporters where they’re at and spark a little fire in them to take action with your cause, because your message resonates with them uniquely.

Also, don’t forget about those Millennials and Gen Z’ers out there. Both are highly tech savvy groups that are making up a huge portion of our population. They’re vocal about their opinions, want to make the world a better place, and are always on their phones. So, make sure you’ve got a mobile-responsive, online presence and are reaching out to them in a way that speaks to them.

32% of Gen Zs donate their own money or allowances to a cause

Rally your supporters

Create a campaign page that centers around engagement. You want to be able to reach your supporters in a way that shares your mission and encourages them to take action.

  • Make it easy for supporters to learn, give, and even start their own fundraiser for your cause. Strategically-placed buttons and compelling text and visuals (think pictures and video), can help to encourage supporters to go down the path that’s right for them.
  • Make sure you’re incorporating social fundraising into your campaign page. Social fundraising is how supporters want to engage with your cause and show the world what they care about. And, they do this through the megaphone of their mobile devices and social networks.
  • Use CrowdRise by GoFundMe’s campaign update functionality, leaderboards, and thank-you messaging to keep momentum high, share milestones, and generate repeat donations throughout the day.

Share your unique message and campaign

#GivingTuesday may be the kick off for holiday giving and the day that nonprofits all over the world make asks to their community. But that doesn’t mean your campaign has to be generic or look like everyone else’s.

Create a campaign that is unique to your cause. Share with donors where their #GivingTuesday donations will go. Explain to them in tangible detail how their contribution will impact your mission today, tomorrow, and a year from now. Share with them your #GivingTuesday goal and motivate them to help you surpass it.

Get social

Remember, Millennials and Gen Z’ers are pretty much never without their social media accounts open or a phone in their hand. Create a series of social posts dedicated to #GivingTuesday that contain momentum building posts, like countdowns to the big day, milestone markers, thank-you shout outs, and more to reach your supporters where they’re at.

Craft an email ask that’s impossible to ignore

Those of us who live and breathe cause awareness know the importance of #GivingTuesday. But, your supporter may not be as familiar with the impact this day has on your nonprofit.

  • Educate

    Start out by sending an email reminding and educating your supporters about #GivingTuesday. Remind them about the importance of the day and perhaps how much you raised last year and your goals for this year. Make them a part of your team and ask them to help you reach your milestones.

  • Compel

    Show your supporters how their contributions make real-life impact to your cause. Walk them a mile in your shoes, showing specific examples of those helped by your organization and draw a connection to that to aid your supporters action.

  • Give options

    Maybe everyone can’t give on #GivingTuesday, or they can give very little. When you explain the power of a share and how their voice can add just as much impact to your cause, you may give a boost to those supporters who otherwise might not be able to do much.

  • Make it easy

    As we mentioned above, you want to create a friction-free environment that serves up all of the necessary info needed to learn and feel compelled to take the next steps in supporting your cause. You want the donate button to be obvious, and for the donation flow to be free of too many steps or hurdles. User-experience is so important at this time in our world, when everything is fast and at our fingertips.

#GivingTuesday FAQs

What day is this year’s #GivingTuesday?

Tuesday, December 3rd, 2019

Who started #GivingTuesday?

#GivingTuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to the consumerism of Black Friday and Cyber Monday. It gives people a chance to give back, rally around a cause that matters to them, and cut through the noise of the consumerism based days prior. It has continued to grow in impact throughout the years with last year’s reported #GivingTuesday money raised surpassing $274 million collectively amongst all reported outlets and platforms.

Does my nonprofit have to host a #GivingTuesday campaign?

It is not mandatory by any means for nonprofits to host a #GivingTuesday campaign, but with the momentum of the day created organically across the world, there really is no better time to reach out to your supporters. Your network is in the giving mindset for this one day and it would be a great way to leverage that global response and create some momentum for your cause.

What’s the best way to start a #GivingTuesday campaign?

We unabashedly recommend an online platform, such as CrowdRise by GoFundMe, to host your #GivingTuesday campaign. We make it easy to create a campaign and provide you with the functionality and flexibility to make it your own and reach out to your supporters.

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