Webinar Recap: Why 2019 is the year to try peer-to-peer fundraising

on January 21, 2019

A new year means a whole new set of CrowdRise webinars coming your way. We’ve got some pretty informative, relevant, and not super boring webinars planned for this year. Want to stay in the know for all upcoming webinars? Sign up by subscribing to our emails on this page.

Speaking of webinars, if you happened to miss our latest webinar all about adding peer-to-peer to your fundraising mix in 2019, we’ve got you covered. Scroll just below to check out the video or scroll a little farther to get a quick rundown of Why 2019 is the year to try peer-to-peer fundraising.


Why this year could be the year for peer-to-peer

Nonprofit peer-to-peer fundraising is growing every year, and donors and supporters are becoming more and more familiar with this form of fundraising.blg_NewYearP2PWebRecap_2_In-blog-GraphicsPlus, with so many nonprofit fundraising platforms to choose from, it’s now easier than ever to get started. In fact, 33% of NPOs worldwide are already using a peer-to-peer platform.*

But first, what exactly is peer-to-peer?

Peer-to-peer is a type of crowdfunding that leverages supporters to raise money on behalf of their favorite nonprofit. By using the power of social fundraising, peer-to-peer has the ability to multiply your reach, creating effective fundraising powered by your supporters.

The best candidates for peer-to-peer fundraising are nonprofits with passionate supporters (board members, volunteers, recurring donors, etc.), as well as nonprofits with younger supporters who are active on social media.

The many benefits of adding peer-to-peer to existing campaigns


Peer-to-peer happens online


Your supporters work on your behalf


Peer-to-peer fundraising can be molded into any type of event

Your supporters can make it their own

Benefit #1 - Peer-to-peer happens online

Taking a ‘traditional’ event, such as a dinner, ticketed event, or fundraiser, and integrating an online component into it creates more engagement opportunities to support your cause. Supporters can fundraise early, register, send out campaign updates, and spread the word about your event. This brings a modern approach to your fundraising, while also allowing the social nature of online fundraising to take place - amplifying your reach, awareness, and dollars raised.

Benefit #2 - Your supporters work on your behalf

Granted, you set up the campaign or host the event, but with your supporters at the helm of the fundraising, you are able to focus more on the details of your campaign. One way you can help is by providing them with education on how to create a successful fundraiser, as well as giving them consistent encouragement and praise along the way.

Benefit #3 - It can be molded into any event

Your supporters can create their own fundraiser or fundraising team for events like bake sales, 5ks, fun runs, galas, dinners, fundraising drives, giving days, etc. The options are endless and are not confined to one type of campaign.

Benefit #4 - Your supporters can make it their own

When you layer peer-to-peer onto your nonprofit fundraising strategy, you’re allowing your supporters to create a fundraiser on your behalf, but personalize it for them. They most likely have a unique connection to your cause, and when they create their own fundraiser, they’re able to share their story in their own words which resonates loudly with their friends and family.

Best practices for adding peer-to-peer fundraising

icons8-reorder-blueGet organized


Segment your audience

Crowdrise-Logo-Circle-01Use CrowdRise by GoFundMe

Get organized

Before you hit the ground running, take a second to get organized. Clean up your data and dedupe your contacts to organize your supporters. Also, now is a good time to think about what worked well for you last year, and even what your misses were. Maybe you could benefit from more segmented communication, or you know that your board could have performed better at your last event. Make adjustments now and focus on things that you want to change or improve upon.

Segment your audience

Speaking of segmentation, we really believe that segmenting your list is super beneficial to nonprofits of all sizes. Use segmentation to talk to supporter groups separately and uniquely. When you talk to them in a way that resonates with them on their level, you provide more meaningful engagement and connections. Segment your list by past peer-to-peer fundraisers, your most passionate supporters, or even Gen Z supporters.blg_NewYearP2PWebRecap_quote_In-blog-Graphics

CrowdRise by GoFundMe is here to help

Shameless plug, but we were built for peer-to-peer fundraising. Between our platform and our people, we have the tools you need to make your peer-to-peer campaigns successful and effective.

Easily edit and manage your campaigns

With our publish feature, you’re able to work on creating and customizing your CrowdRise by GoFundMe campaign behind the scenes until it’s perfect. Then, just hit ‘publish’ when you’re ready and it’ll be live for the world to see.

With our new Campaign Hub, you, the organizer, will have an intuitive snapshot of all your campaigns, with quick and easy access to edit, manage, customize emails, and pull data and reporting.

The best sharing experience for supporters

Our Social Amp™ set of easy sharing features were designed based on data gathered from billions of dollars in transactions on GoFundMe, the world’s largest social fundraising platform.

  • Social Amp™ is the best possible sharing experience for your supporters, triggered during key moments in their interactions with your fundraising on CrowdRise.
  • They’re encouraged to share with their network of friends and family, in their own words, why they support your cause — and that’s the key. The authenticity of their share creates an instant trusting connection to your cause.

We’re an extended member of your team

Our success team has launched hundreds of nonprofit peer-to-peer campaigns and is there to help you strategize and plan your peer-to-peer campaign. Plus, our customer service team is ready to help answer any and all questions of your supporters so you can focus on what matters most - furthering your mission.peer-to-peer-kick-off*2018 Global NPO Tech Report

Tyler Sharette

Ty has a marketing and sales background and is focused on program development and customer success. He has worked with some of the company’s largest P2P fundraising campaigns, ranging from marathons to golf/bowling events, to sponsor and student-driven activations. In his spare time, you can find Ty renovating his home, on the basketball court, or sitting around a bonfire with his wife and dog.