Webinar Recap: The season for peer-to-peer

on November 07, 2018

Missed our webinar all about why social fundraising works best for holiday giving? No worries. After all, it was on Halloween. So spooky. Either way, we’ve got you covered and have everything you need to know right here.

Watch or read below as we share why social fundraising and holiday giving are the perfect match. We’ll even walk you through why you should be layering peer-to-peer into all of your holiday fundraising efforts. So fun.

Watch the video of our webinar, The season for peer-to-peer:


Peer-to-peer fundraising is such a powerful force when it comes to nonprofits furthering their mission, raising more money, and gaining new supporters. And with the holiday giving season being such an important time for nonprofits, there really is no better time to incorporate peer-to-peer to get that boost you need.

The CrowdRise by GoFundMe Holiday Challenge

But before we get started, we couldn’t talk holidays without at least mentioning the incredible opportunity available right now for all nonprofits.

logo_crgfm_holiday (1)

The CrowdRise by GoFundMe Holiday Challenge is a friendly fundraising competition that leverages the power of your community to donate, fundraise on your behalf, and amplify giving for your cause this holiday season.

With $300,000 in cash prizes up for grabs for participating nonprofits throughout the Challenge, it’s an opportunity you’re not going to want to miss.

The Challenge is a great fit for nonprofits with:

    • Past peer-to-peer fundraising success
    • An active community asking for more or other ways they can help
    • A desire to maximize the holiday giving season

Learn more and sign up

What is peer-to-peer fundraising?

Peer-to-peer fundraising is when your supporters create their own personal online fundraisers and raise money on your behalf. By creating campaigns that include an element of peer-to-peer fundraising, or a DIY program, your organization is able to reach out beyond your normal audience. This is because your fundraisers will message their network of  friends and family in their own unique voice to share their passion for your cause.

This action of supporters reaching out to their network raises more awareness and funds for your cause, and it’s an untapped community that would be nearly impossible for you to reach out to on your own.

It’s a real game changer

When you turn a $25 donor into a $250 fundraiser, it’s a real game changer. A donor provides you with a single donation. That’s great, but what if that supporter started a fundraiser for your cause and reached out to their friends and family to raise even more money for your cause?

1 FundrasiER (1)

Now, instead of reaching out to one person for one donation, you’re accessing the power of social fundraising and an entire network of potential new donors and supporters.

Why you should use social fundraising this holiday season

Social fundraising is when your supporters share the actions they take related to your cause with their own personal networks. And, it’s a really powerful force.

Given that the holidays bring out the giving spirit in your community, it’s a great time to really use the power of social fundraising to boost your peer-to-peer fundraising program.

Plus, #GivingTuesday, the unofficial kick off to the holiday giving season, is inherently social in nature. It’s a day fueled by collaboration and the power of social media.

How to add peer-to-peer to your holiday campaign

1. Start with the basics

icons8-checked-checkbox-16 If you’re not already using it, look for nonprofit fundraising software that allows and has a robust peer-to-peer functionality available

icons8-checked-checkbox-16 Add a fundraise button alongside your donate button on your website, in all of your messaging, and wherever else your supporters have the ability to take action

icons8-checked-checkbox-16 Educate your supporters that fundraising is an option in addition to, or besides, donating, volunteering, or sharing

icons8-checked-checkbox-16 Provide your peer-to-peer fundraisers with templates and support to ease any concerns and set them up for successful fundraising

2. Use ticketing and registration as a way to add peer-to-peer

If your event includes a registration fee or ticket purchase, have supporters fundraise for their registration or ticket instead of buying them outright.

  • Most people will raise more than the price of the ticket or registration
  • You can set fundraising minimums to ensure your supporters raise the minimum amount needed in order to participate in the event
  • They do have the option to make a donation to themselves to hit their goal if they don’t want to fundraise

3. Add incentives to motivate your community to raise even moreblg_webRecapP2P_2018_In-blog-GraphicsIncentives, such as sweepstakes (‘a chance to win’) and contests (‘raise the most to win’), are great ways to add excitement and engagement to your campaign.

Incentives help to:

  • Create a little friendly competition
  • Encourage $0 raisers to get involved
  • Add momentum throughout the campaign

icons8-light-on-50 (1)Reminder: Make sure your incentive is compliant with the rules and regulations of your state

4. Recruit peer-to-peer fundraisers

Start with your all-stars and most passionate supporters. These include board members, volunteers, staff, and evangelists of your cause.

Use these ‘all-stars’ as examples to explain peer-to-peer fundraising to your community, along with sharing best practices and taking out the intimidation factor.

Make the ask to have them consider fundraising for your cause, instead of just donating or volunteering. Let them know the impact they’d make as a fundraiser, as well as give them clear expectations and tips for reaching out to their network. (Remember, a share is really valuable.)

Support your peer-to-peer fundraisers by providing them with resources, email drafts, templates, and how-to guides.


At CrowdRise by GoFundMe, we’ve been focused on the power of peer-to-peer fundraising since the very beginning. By using our self-service and feature-robust platform, we make incorporating peer-to-peer into your holiday fundraising, as well as year-round initiatives, beyond easy and efficient for your organization.


Gary Wohlfeill

Gary Wohlfeill is the Director of Marketing at CrowdRise. He works with partners to develop highly engaging fundraising campaigns, and leads the marketing team in developing the CrowdRise brand. Gary has been named as having the “3rd best haircut of people under 6 feet tall at CrowdRise" and hopes one day to slip to 4th.