Fundraising Product

The most powerful features for your holiday campaign

on September 26, 2017

With the holidays right around the corner, is your organization set up to have your most successful holiday giving campaign ever? As a result of CrowdRise joining GoFundMe earlier this year, we’re able to offer new features, optimizations, and a little cold hard cash certain to increase your donation volume and campaign reach this holiday season. And we couldn’t be more excited about it all. Take a look at some of our best new features on the platform, and use them to take your supporters #BeyondTheDonation.

Page optimization

After years of A/B testing, billions of dollars in donations, and over 30 million donors, GoFundMe has taken campaign page optimization to the next level. We’re excited to be able to offer the same best-in-class optimization that has helped make GoFundMe such a success to organizations like yours. It’s all proven to increase donation conversion, sharing, brand experience, and peer-to-peer fundraiser creation.

The call-to-action buttons you’ll find on your donation pages have been designed after employing multivariate testing to have optimal placement as well as appearance including size and shape.

Page layouts and photo placement have also been designed in order to create the most user-friendly and optimized flow for your donors and supporters to learn, share, and give to your cause. And with a huge amount of fundraising and donation activity coming from mobile devices, you can be assured that we’ve created a fully responsive experience for all users that’s been heavily tested on all screen sizes.


Social fundraising

We’ve talked about social fundraising a lot lately and how social media has forever changed the way people give, share, and interact with charities and brands. That’s why we’ve launched Social Amp - the best possible campaign & donation share experience for your supporters designed to increase the shareability of a donation to your donor’s own personal networks. And now we’re super excited to announce that Social Amp is available to all nonprofits on CrowdRise.

By using effective calls-to-action and optimized page flows, your supporters are encouraged to share their donation and your cause every step of the way. It combines the ‘who’ (your supporter), the ‘what’ (their support of your organization), and the ‘why’ (their passion for your mission) into an easy and effective call-to-action that lets them tell the world your story and generate new donations. This highly optimized social sharing placement throughout the page layout has proven to increase the sharing of your story, page URL, and donations.


Newman’s Own Foundation $500,000 Holiday Challenge

We know that #GivingTuesday and the holiday season is the most important time of the year for a nonprofit. That’s why we’ve teamed up with Newman’s Own Foundation to launch the Newman’s Own Foundation $500,000 Holiday Challenge.

This friendly fundraising competition starts just before #GivingTuesday and goes through the holiday season. $500,000 in donation prizes will be awarded to participating charities, including $100,000 on #GivingTuesday. There will also be weekly Bonus Challenges with extra opportunities to win cash grants.

We’ll provide toolkits, customizable messaging, webinars, and other resources to help make this your best holiday giving campaign yet.


Maintaining the look and feel of your brand throughout your supporters journey is important. With our optimized framework and your branding, you’ll be able to take full advantage of the platform that allows you to showcase your brand identity.

On CrowdRise, you can match your colors on the campaign page header and buttons as well as create custom call-to-action text to help create a seamless brand experience. Logos are also easily added to any of your donation pages as well as fundraiser pages created by your supporters.

Plus, custom branded URLs are available to our Premium-level customers and allow campaigns to appear as if they’re a part of your nonprofit’s own website, which creates a better user experience for your supporters.

From custom donation level buttons to tailored thank you messages for donation receipts, we’ve got your brand in mind every step of the way.


Turning donors into fundraisers

Peer-to-peer fundraising is an amazing way to really add momentum and fuel to any successful  campaign. It lets you leverage evangelists of your cause to expand your reach and bring in new supporters and donors. After all, if you can turn a $25 donor into a $250 fundraiser, you can really change the game.

With the click of a button, your supporters can easily join your team and get their own personal fundraising website, all under the umbrella of your nonprofit’s look and feel.

We give your fundraisers all the same powerful features like campaign updates, social integration, and more to make their fundraising efforts a success. In addition, the inclusion of a team leaderboard motivates fundraisers to go above and beyond since everyone likes a little friendly competition.


Have your best holiday ever

Nonprofit success today means incorporating social fundraising into everything you do - so that you can encourage and engage your supporters, fundraisers, donors, and storytellers. Now that we’re a part of GoFundMe, we’re completely optimized to help you maximize all of your fundraising efforts. So time to get a jump start on everything holiday - and give your supporters the tools they need to help take your cause to the next level.

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Allison Capaldi

Allison Capaldi is the Brand Manager at CrowdRise. She lives and breathes branding and marketing and in her past life was the brand manager for Moosejaw Mountaineering. Her goal is to never write a blog post without including at least one food analogy.