DIY peer-to-peer fundraising, or do-it-yourself fundraising if you’re not into acronyms, is quickly becoming an integral component to the modern nonprofit fundraising toolkit. The ability to allow supporters to create a fundraiser when and how they want to is pivotal to providing real opportunity to make huge impact for your cause
Instead of waiting for a holiday campaign or simply clicking on a donation appeal, these passionate supporters are able to tell the world, in their own way, why they love your cause and what they are going to do to show how much they care.
Plus, it’s an evergreen fundraising option that’s not cannibalizing any of your other fundraising efforts. It’s constantly available to your supporters in order to take action at the very moment they feel compelled to.
The creativity that DIY inspires
Since DIY fundraising is pretty new compared to some other fundraising strategies, we tend to think of it in the style we see most. For example, campaigns where someone gives up gifts in lieu of presents for a birthday, wedding, or bar/bat mitzvah.
However, there are so many more ways your nonprofit can encourage your supporters to use DIY fundraising. Let’s check in on some of the most creative uses of DIY fundraising that we’ve seen on CrowdRise by GoFundMe. Hopefully they’ll inspire you to create even more momentum using DIY fundraising.
The American Cancer Society has a powerful DIY program that encourages supporters to ‘Become part of GrowNation’ by growing out their facial hair. When supporters set up their own fundraiser on their own time, they can commit to growing out their beard or mustache and ask their friends and family to support them as they ‘grow.’
The family of little Elodie created their own DIY fundraising campaign through the EB Research Partnership. They organized a polar plunge with all funds benefiting the charity to spread awareness and hope for their little girl. The fundraiser went viral and even had celebs like Jessica Biel plunging for Elodie.
St. Baldrick’s Foundation, dedicated to finding a cure for childhood cancer, allows and encourages DIY fundraising for their supporters. Britt, along with so many others, took the challenge and cut off 12” of her coveted locks to fund childhood cancer research.
Stand Up To Cancer promotes a ‘Host Your Own Event’ DIY program that encourages supporters to create a fundraising campaign that’s near and dear to them. Patricia took this to heart and started a, now annual, backyard concert that raises over $8,000 each year in support of the work Stand Up To Cancer s fighting so hard for.
DIY Campaigns for Chive Charities
Chive Charities has a fierce DIY program that gives their supporters the freedom to create their own unique campaign whenever they want. With campaigns like the HalloChive (a pub crawl Halloween party), the Dunk Tank, and the Speed Date campaign, supporters are encouraged to get creative knowing this passion will result in real impact and awareness for the causes they support.
Allowing your supporters to embrace your cause in a way that’s personal and unique to them is key to proving them with the motivation they need to make a real difference for your cause.
At CrowdRise by GoFundMe, we know what a big opportunity DIY fundraising is for nonprofits. That’s why we’re proud to say we have the most robust nonprofit DIY fundraising platform out there.