Fundraising Social Marketing

Social fundraising guide - Chapter Two: Fundraising on social is not social fundraising

on February 08, 2018

One of the biggest misconceptions of social fundraising is that it simply means to be active on social media using your nonprofit account. So for Chapter Two of our five part series, Social fundraising in the real world, we’re going to dig into the differences between fundraising on social and social fundraising, and how social fundraising is the rocket fuel you could be using to reach your program and event goals.

Download Chapter Two: Fundraising on social is not social fundraising

In this chapter, we’ll dig into…

  • The difference between fundraising on social and social fundraising
  • Why ‘who is posting’ is such an important concept to understand
  • How social fundraising can create more awareness, support, and donations

chapter-two-social-fundraising

Gary Wohlfeill

Gary Wohlfeill is the Director of Marketing at CrowdRise. He works with partners to develop highly engaging fundraising campaigns, and leads the marketing team in developing the CrowdRise brand. Gary has been named as having the “3rd best haircut of people under 6 feet tall at CrowdRise" and hopes one day to slip to 4th.