Social Marketing

Social fundraising guide - Chapter Three: Your supporter's megaphone is larger and louder than yours

on February 22, 2018

The power of the crowd is real. And when a passionate supporter embraces a nonprofit’s story as part of their own, it resonates with their networks on a much more personal level, making it nearly impossible to ignore

Download Chapter Three: Your supporters’ megaphone is larger and louder than yours

Check out chapter three of our series, Social fundraising in the real world, to learn...

  • Why it works so well when your supporters post to their networks on your behalf
  • How reach, trust, storytelling, and authenticity are the pillars of driving more awareness and new donations to your cause
  • Why the motive behind a post from a brand and a post from a supporter are so key


Gary Wohlfeill

Gary Wohlfeill is the Director of Marketing at CrowdRise. He works with partners to develop highly engaging fundraising campaigns, and leads the marketing team in developing the CrowdRise brand. Gary has been named as having the “3rd best haircut of people under 6 feet tall at CrowdRise" and hopes one day to slip to 4th.