The rise of DIY fundraising - and why CrowdRise is the platform that can help you crush it

on June 11, 2018

DIY (Do-it-yourself) fundraising is such an exciting opportunity for nonprofits and is growing at a rapid pace. Allowing your supporters to start their own fundraisers on behalf of your cause is a great tool to add to your fundraising arsenal, and we’re here to tell you all the reasons why CrowdRise is the best place to be for all of your DIY fundraising.

Why DIY?

In our last blog we dove into the basics on DIY fundraising, why it’s so beneficial, and how to get started. But to summarize, here are two huge reasons to incorporate DIY into your fundraising program:

It’s basically “found” money

When you incorporate DIY fundraising into your larger peer-to-peer strategy, you’re essentially creating a new fundraising channel that doesn’t cannibalize any of your other efforts. In other words, it adds incremental fundraising dollars to your bottom line without taking them away from another source of revenue.

Set it and forget it

Starting a DIY fundraising program doesn’t have the associated maintenance (both in cost and time) that running an event or structured campaign (ex. holiday campaign) does. When you use CrowdRise for your DIY fundraising, you get a high quality landing page that does all the work for you. It tells your story and empowers your supporters to get started.

How CrowdRise can help you crush DIY01-DIY

We’ve helped some of the largest nonprofits in the world, like the Leukemia & Lymphoma Society and the American Cancer Society, adopt and run successful DIY campaigns. And our platform was designed to help do just that.

So what features and functionality should you think about when choosing a platform to run your DIY program?

A beyond-simple start up process

DIY fundraisers are passionate supporters who are taking time out of their day to fundraise on behalf of your cause. You don’t want to lose their enthusiasm with a lot of friction in the campaign creation process. Just the opposite. You want them to be able to have a fundraiser up and running in a matter of minutes.

With our frictionless campaign creation process that is fully mobile-optimized, your supporters will not waste any time on clunky start up woes. Instead, they will be able to seamlessly setup, create, and share with the world the fundraiser they created for your nonprofit. Plus, our high-quality landing pages are beautifully designed to give users an intuitive process that guides them through campaign creation in an easy and encouraging way.

Additionally, by utilizing our Fundraise button on your own website, you’ll also be able to allow willing supporters to take that next step right from your organization's website. The creation process is exactly the same, and they don’t even realize they’ve left your website. Just another way to keep the momentum going and keep DIY fundraisers encouraged and engaged.

Social sharing opportunities

Our baked-in Social Amp feature allows for intuitive sharing opportunities. We believe that social sharing is the newest fundraising currency, and we know that when a campaign organizer shares, it leads to more donations. But it doesn’t stop there. Donors and visitors sharing also have an impact on donation and awareness.2_blg_DIY_WhyWeGood_2018_AverageDonation_v4Brand control through and through

When your supporters start a fundraiser through your DIY program on CrowdRise by GoFundMe, they have a certain level of control. They decide when they want to start their fundraiser and how they go about doing it. This level of flexibility and creativity is imperative to sparking some of the most unique ways to fundraise for your cause.

But DIY doesn’t mean that you should give up all control — especially when it comes to branding. With other platforms, supporters are likely out there creating campaigns using inconsistent branding and the wrong logos and colors. But having seamless brand control across all types of fundraisers is imperative to keeping your brand in the right light.

When you have a DIY program on CrowdRise, you have complete control of your brand. Your colors, logos, and messaging are consistent across all fundraisers, no matter if it’s a DIY bake sale or a DIY birthday fundraiser. This approach lets your brand and mission shine just as much as your supporters unique reason for starting the campaign in the first place.03-DIYYou decide where the money goes

When you use CrowdRise by GoFundMe to power your DIY fundraising program, you can decide which initiatives your nonprofit fundraisers support through their donations, thanks to customizable options that designate how donations get accounted.

With our premium financial coding feature, you have the ability to codify fundraisers and donations based on your nonprofit’s active campaigns, projects, or initiatives. You can choose to funnel the money raised into ongoing initiatives, specific needs, or ASAP concerns — such as one-time building projects or disaster relief. And, this coding can be sorted, filtered, or synced by using our seamless Salesforce integration, or with your own CRM, for deeper segmentation.

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Campaign updates and messaging at your fingertips

We understand how important it is for you to communicate with your fundraisers for encouragement, appreciation, and to perpetuate your brand and mission. That’s why we created messaging capabilities within the platform that allow you to do just that.  

Additionally, your DIY fundraisers can message their donors with text, pictures, and video. They can reach out to donors when they are close to hitting their goal to encourage more donations, or they can send thank you ‘shout outs’ to top donors. They can even message about the value of sharing the campaign in order to increase awareness and donations, all with the intention of keeping supporters informed and driving repeat donors and increased awareness.05-DIYSuccess resources available to you

Our success team is creative, knowledgeable, and an extension of your own team. They can help you devise the best strategy for meeting your DIY fundraising goals and engaging your supporters organically.

Our success team is also a valuable resource for DIY fundraising best practices and tips. (For instance, once your DIY page is live, you should add a ‘Fundraise’ button alongside the ‘Donate’ button on your website to drive as much traffic as possible.)

But we don’t just arm your nonprofit with success resources — we also created an entire Knowledge Base for your supporters to help them get the most out of their DIY fundraiser.

Squeezing out every dollar

Conversion is paramount to having a successful DIY fundraising experience, and with CrowdRise by GoFundMe, you can be sure every page your supporters land on will be optimized for conversion.

62% of donations are now generated on mobile, so having a platform that is designed mobile-first is key. And our entire optimized social sharing experience — from DIY campaign creation and fundraiser management to donation checkout — is proven to increase awareness and drive more donations.

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When you can encourage your supporters to start their own unique campaign on behalf of your organization, you’re opening up new fundraising possibilities for your nonprofit that can lead to more engagement, donations, and awareness. And, nonprofits who are not adopting the DIY fundraising trend are going to be missing out on these opportunities.  

CrowdRise by GoFundMe was designed with the modern nonprofit in mind. Aka, a nonprofit who is eager to embrace the way fundraising is moving and sees huge potential in empowering supporters to not only support your cause on a traditional level, but also allow them to support your cause in ways that are unique to them.

When nonprofits start to see that passion stems from creating something that reflects a relationship with your cause at a highly personal level, the opportunities are pretty much endless for your supporters to make a huge impact.

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Gary Wohlfeill

Gary Wohlfeill is the Director of Marketing at CrowdRise. He works with partners to develop highly engaging fundraising campaigns, and leads the marketing team in developing the CrowdRise brand. Gary has been named as having the “3rd best haircut of people under 6 feet tall at CrowdRise" and hopes one day to slip to 4th.

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