DETROIT, MI (September 13, 2017) - Today, CrowdRise announced that its annual holiday giving campaign will be sponsored by Newman’s Own Foundation, with $500,000 in funding and matching donations for participating charities. The Challenge, which launches November 21, is now accepting charity applications at crowdrise.com/NewmansHolidayChallenge.
CrowdRise's 6th Annual Holiday Challenge will offer new platform upgrades and $500,000 in prizes and matching funds
To provide charities an even greater holiday campaign experience, CrowdRise is offering new tools that turn traditional fundraising efforts into amplified social fundraising campaigns. The optimized features include:
- Donation pages to convert more supporters
- Social flows to increase shares and reach new donors
- Page branding to allow nonprofits to better tell their story
- Peer-to-peer fundraising to help charities raise even more
This year’s sponsor, Newman’s Own Foundation, is celebrating 35 years of giving back to charities. Since Newman’s Own was founded, close to $500 million has been donated to charitable organizations. To celebrate, the Foundation has committed another half a million dollars to help charities in the Holiday Challenge supersize their holiday campaigns. The Challenge, which will kick off just before #GivingTuesday on November 21, will offer special prizes and promotions on #GivingTuesday, November 28.
“Newman’s Own Foundation is pleased to support the CrowdRise Holiday Challenge, which will help so many charities in their efforts to increase donations through crowdfunding,” said Kelly Giordano, Managing Director of Newman’s Own Foundation. “This is our fifth year working with CrowdRise, and we’ve seen many of our grantees benefit through these campaigns.”
“We’re thrilled to work with Newman’s Own Foundation to give charities all the tools they need to make their #GivingTuesday and holiday giving campaigns a success,” said Rob Solomon, CEO of GoFundMe, CrowdRise’s parent company. “Through CrowdRise, charities can reach new people, spread their message, and deepen their engagement with donors like never before.”
The application is now open, and charities will be accepted to the Challenge on a rolling basis through Tuesday, December 5. All 501C3s are invited to fill out the short application, and accepted charities will have their custom branded, optimized webpages built for them. CrowdRise allows provides a challenge toolkit with, tips, assets and templates to create professional and customized fundraising campaigns for competing in the Challenge. The Newman’s Own Foundation Holiday Challenge launches on Tuesday, November 21 at 12:00pm ET and runs through Wednesday, January 3 at 1:59pm ET.
For more information or to donate visit crowdrise.com/NewmansHolidayChallenge
CrowdRise is the world’s largest crowdfunding platform dedicated exclusively to charitable fundraising. Used by millions of individuals, tens of thousands of charities, hundreds of companies and many of the most famous artists and athletes in the world, CrowdRise enables people to creatively leverage their resources and networks to unlock the power of the crowd to support positive social missions and create massive impact.
Founded by actor Edward Norton, film producer Shauna Robertson and Robert and Jeffrey Wolfe, CrowdRise has conceived, implemented and powered campaigns that have raised hundreds of millions of dollars to date. For more information visit www.CrowdRise.com. In January 2017, CrowdRise merged with GoFundMe to offer both people and organizations the best fundraising tools for any cause they care passionately about.
About Newman’s Own Foundation
Newman’s Own Foundation was founded by the late actor Paul Newman to continue his philanthropic legacy and help make the world a better place. Newman’s Own Foundation turns all net profits and royalties from the sale of Newman’s Own products into charitable donations. Since 1982, Paul Newman and Newman’s Own Foundation have donated close to $500 million to thousands of charities around the world.
For more information, visit www.newmansownfoundation.org