Marketing Decent Humans

Decent Humans: Laura Glaza at The Allstate Foundation

on March 22, 2018

Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. We hope that by sharing their stories of aid, altruism, and passion, others will be inspired to make an even greater impact on the world we live in.

DecentHuman-portraitThis month we caught up with Laura Glaza at The Allstate Foundation. She opened up about her 20 inbox rule, how she’s an advocate for more hours in the day, and how Purple Purse makes her both smile and cry.

A Chicago native, Laura worked in advertising before entering into cause marketing. This launched her into a career at various nonprofits, as well as a consultant in the space.

She eventually landed at The Allstate Foundation in 2009 and has most recently worked on their Purple Purse initiative, focused on bringing financial dependence and abuse out of the shadows and using financial empowerment to break the cycle of domestic violence.

On her role at The Allstate Foundation

I focus on services and fundraising efforts for nonprofits that help domestic violence survivors, including the Purple Purse Challenge. I’m also responsible for designing and soliciting nonprofits for grants, and helping with research, like the new domestic violence public opinion research that we’ll be releasing in April. I also collaborate on fundraising and donations with Kendra Scott and Dell Computer, and partnerships with the National Network to End Domestic Violence and YWCA.

On the connections within her nonprofit background

I worked at Quaker Oats for 10 years in cause marketing focusing specifically on hunger relief. I also worked at Feeding America, Morton Arboretum, and Conservation Foundation. I only started in domestic violence when I switched to Purple Purse in 2009. Though in my previous work in the hunger relief space, I encountered many victims of domestic violence — so I have a long-standing connection with the cause.

"Seeing the difference Purple Purse is clearly making is what makes me smile..."
- Laura Glaza, The Allstate Foundation

On what gets her out of bed every morning

I want to make America a better place and just make people smile. I just came back from the NNEDV Conference (The National Network to End Domestic Violence), and seeing the difference Purple Purse is clearly making is what makes me smile… and cry, I’m very emotional.

On the one thing she wishes supporters knew about the work Purple Purse does

That there aren’t enough hours in the day to do it all.

On what productivity tips she’s got up her sleeve

I’ve always been a big list-maker.

And recently, a friend taught me the one-touch rule: only touch an email, snail mail, report, etc. once. Read it, take action, then move on. Don’t save it for later.

I’m also trying to keep my email inbox at 20 or less. It’s really hard to do, especially when traveling and on vacation, but it’s the only way to make sure I’ve answered every question and helped everyone who needs it in a timely manner.

On her biggest challenge as an organization

We have limited resources, yet have so many organizations that need our help.

On lunch… because, everyone wants to know what you had for lunch

Leftovers. I just moved to a new townhome last fall and I tend to cook fast and on the go.

On the technology used in their fundraising efforts

CrowdRise (!) We’re also trying to use a new tool called DipJar, where a donor swipes a credit card and a predetermined amount automatically goes to the nonprofit. But we haven’t gotten there quite yet.

blue-dividerThanks so much Laura. Your Foundation is doing incredible things to put an end to domestic violence and we’re so glad we get to partner with you on so many of your initiatives.

To learn more about The Allstate Foundation Purple Purse Challenge, click here.

Allison Capaldi

Allison Capaldi is the Brand Manager at CrowdRise. She lives and breathes branding and marketing and in her past life was the brand manager for Moosejaw Mountaineering. Her goal is to never write a blog post without including at least one food analogy.