How Jam Kancer in the Kan made it simple to make an impact with CrowdRise

on January 09, 2019

"Having not been computer savvy, when looking at CrowdRise, I was like, ‘wow, this is pretty simple. I can do this.’ Then I had to sell the platform to the people who were fundraising with us. But if I can do it, I knew they could do it. It's really that simple. You set up a URL, you push it out socially, and people make donations. It couldn't be easier." - Jamey Crimmins, Jam Kancer in the Kan FoundationinBlog_JamKancer_Stats

About Kancer Jam

Kancer Jam works with NHL players, who they call Jambassadors, to host a charity Kan Jam tournament. Kancer Jam hosts the event and uses the CrowdRise fundraising team platform, and fundraisers raise money to play Kan Jam next to one of their favorite NHL stars.

As their Kancer Jam program has grown, they have expanded and encourage people of all backgrounds to put on their own event, whether they’re an NHL star, or a little kid on Long Island who wants to host a Kancer Jam event as part of their bar mitzvah. All fundraisers have to do in order to play in the event is raise the determined fundraising minimum.

Why the Jam Kancer in The Kan Foundation uses CrowdRise by GoFundMe

A dedicated support specialist that actually helps

"When the first DIY bar mitzvah Kancer Jam happened, our dedicated success member  worked directly with the family and they set up the page. We give them our branding and the look we want, and CrowdRise puts it all together. People have a customized page. It's very quick and very simple and easy to execute."

Fundraising minimum functionality

“The participants know going in that they have to meet that fundraising minimum by the day of the event. Some people just like to write a check and be done with it. Some people don't put a penny of their own money in, but they hit or exceed their $750 minimum. That's the beauty of CrowdRise ... It doesn't matter how much you raise, it matters that you raise.”

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Insights from Jam Kancer in the Kan

ON SOCIAL FUNDRAISING...

“The common theme here is, ‘We've been impacted by cancer. We've lost a lot of people and we'd like to do an event.’ One woman saw what we do on Facebook, and sent us a message saying that ker kids love Kan Jam and they wanted to do a fundraiser for their bar mitzvah. We actually went and ran it for them. It was amazing, and these kids raised $7,000. So it doesn't matter how much you raise, it matters that you raise. If it wasn't for those three kids in Randolph, New Jersey doing their Kancer Jam, then the next kid doesn't hear about it. And somebody else is going to hear about that kid’s fundraising, and there's going to be more of them. And that's it. It's that simple."

ON MODERN EVENT FUNDRAISING...

"We did our first Kancer Jam tournament without CrowdRise and raised $14,000 dollars. We literally had people bring checks to the event. When Summer came back around I wanted to do another event, I discovered CrowdRise. It made our lives a lot easier because we didn't have to manually handle everything. The ability to bring it online and say to our fundraisers, ‘Here, you have a unique URL. Go ahead and push that out to your donors and supporters.’ We went from $14,000 from 24 participating teams, to 32 teams raising $44,000 on CrowdRise. The following year we went to 36 teams and raised $70k, and we just keep going. CrowdRise makes life real easy.”

Getting started with fundraising minimums

The way Kancer Jam requires fundraisers to raise a minimum of $750 in order to gain entry into their event is such a great way to hold people accountable for the commitments they’re making. And it works. It gives them something to strive for as well as surpass and it gives you a reason to keep communication frequent and momentum high.

The best part about fundraising minimums is that most fundraisers go above their required amount. So even when asked to raise $100 for entry, most of them will go above and beyond that, so that the charity ultimately ends up raising more money than had they just asked for a donation or had they just asked for a ticket sale.fundraising-minimums

Rilee Chastain

Rilee Chastain is the Content Marketing Specialist at CrowdRise. She is passionate about content optimization and all things social, and cares way too much about her Instagram aesthetic. She also has a life goal to eat mac and cheese at least 3 times a week.

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