“W e have so many storytellers, so CrowdRise was a natural platform for us to be able to monetize the value of that and put more fuel in the engine of Experience Camps. That’s where CrowdRise is such a great vehicle for us, because it allows people to connect to the real stories of the people who are asking them to give. All of a sudden, there’s an even deeper level of connection.” - Sara Geren, Founder and CEO of Experience CampsAbout Experience Camps
Experience Camps are free one-week camps for boys and girls who have experienced the death of a parent, sibling, or primary caregiver. It’s a place where kids can laugh, cry, play, create, remember the person who died, or forget the grief that weighs them down.
Their supporters can help fundraise to benefit Experience Camps and the family-friendly fun and fierce activities that take place at the camp through their peer-to-peer fundraising campaigns, like Day of Champions, or by contributing to Experience Camps during Challenges such as Life is Good $125,000 Challenge.
Why Experience Camps uses CrowdRise by GoFundMe
To connect their network
“We have a very genuine network of people who get it. They get what we’re doing, they feel very passionately about it, and they want to go out and figure out more ways to support. For them, telling their story comes very naturally, and in fundraising, that’s the most important thing we can do - connect people authentically to the stories that we’re able to tell.”
To take the stigma out of fundraising and make it fun
“Overall the customer service of CrowdRise has been great. Whenever there’s confusion about setting up a team or individual reaching out, there’s such a quick and witty response on all levels. It’s been a fun company to work with.”
“CrowdRise keeps the vibe and the culture of fundraising light and fun - like it’s supposed to be. Fundraising is something that is meaningful, but it also doesn’t have to be this burdensome activity. CrowdRise really personifies that.”
- Sara Geren, Founder and CEO of Experience Camps
Campaign Name: Day of Champions
“When we start an online fundraiser, we haven’t found that our other campaigns have been cannibalized in any way. In fact, I think more often than not, we'll have people who are repeat donors throughout the year. Whether someone is giving twenty five dollars or a hundred dollars, chances are they can do that twice a year. So if they're being asked through a CrowdRise campaign and then they're being asked again when we do our gala in May, it's usually far enough apart that they're not thinking, ‘Oh, but I already gave money.’ Most donors are happy to just be part of something a couple of different times in a couple different ways, as long as there's variety in the approach.”
Campaign Name: Experience Camps for Grieving Children, participating in the Life is Good $125,000 Challenge
CrowdRise Charity Challenges are friendly fundraising competitions where nonprofits compete to win both cash grand prizes and weekly prizes. The Challenge model hinges upon using seed money in order to rally organizations to reach out to their supporters and raise as much money as possible. Challenges were designed to help organizations gain awareness, recognition, and most importantly, donations. And it works. Really well.
"The Life is Good $125,000 Challenge is the first campaign we did that really made a dent in our online fundraising efforts. Part of our camp philosophy and activities have to do with healthy competition, and a lot of our volunteer base and campers get kind of excited about trying to win a Challenge. So we knew we could get everyone behind the Challenge. It was exciting for us to have that messaging and ability to get people really motivated and excited about something, because you could win something and you were competing in some way - even though it was all a win-win in the end. Our charity came in first place in that Challenge winning a $50,000 cash prize, and from then on, the Challenges became our thing and a staple in our fundraising strategy as we were growing."
Getting started with peer-to-peer fundraising
Peer-to-peer fundraising, or getting your supporters to fundraise on your behalf, can be a very lucrative component to a modern nonprofit’s fundraising strategy. Not only can a great peer-to-peer program expand your network, because friends and family have an emotional and trusting connection to the person fundraising on your behalf, but it ultimately help you raise more money. This is because friends and family are more apt to share a fundraisers story and/or donate to their cause.
When you’re on the hunt for a platform that’ll take your peer-to-peer fundraising to the next level, you’ve got a lot of things to take into consideration, like social fundraising optimization, fundraising and DIY functionality, and brand customization. Doing the work to really think about each and every one of them, and digging into how each will affect your objective and bottom line, makes it easier to run a successful peer-to-peer program in the long run.