#GivingTuesday is an incredible day in November (the 27th of November this year, to be exact) when the world comes together to share their support for the causes they're passionate about. It’s a direct response to the consumerism of the days that directly precede it (Black Friday and Cyber Monday), and it has been growing at a rapid pace since the first #GivingTuesday in 2012.
But why is #GivingTuesday so impactful? What makes it such a worldwide movement?
Enter social fundraising
Social fundraising is all about getting your supporters to share the actions they take related to your cause with their own personal networks.
It's the philanthropic reflection of the social world we live in, one in which it's easy for us to share what we really care about with everyone we know. So, when someone buys a ticket to their favorite charity's #GivingTuesday dinner, sharing that they’re attending with their friends and family, that can lead that network to dig in, learn more about the event, and maybe attend themselves.
The same applies to making a donation or creating a personal fundraising campaign benefiting an organization. Sharing these actions widely on social media is particularly effective due to the authentic nature of an individual speaking to people they actually know.
Social fundraising + #GivingTuesday
Entering its seventh year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration.
According to #GivingTuesday.org, #GivingTuesday “is a global day of giving fueled by the power of social media and collaboration.” Even the name #GivingTuesday, with its official hashtag, is social. That’s why your nonprofit needs to make sure you’re thinking about and incorporating social fundraising when planning and executing your #GivingTuesday campaign.
Why? Because your supporters come to #GivingTuesday expecting to give (or fundraise) and share with the world. The global movement that is #GivingTuesday has done an amazing job in setting those expectations. The power of the share is real, so encouraging your supporters and to give and share can be especially effective. Ultimately, this leads to more engagement with your community, greater awareness of your cause, and more money raised for your programs.
In fact, #GivingTuesday has become such a social phenomenon that it's an opportune time to leverage your peer-to-peer community who are hungry to do more for your cause. Create opportunities for your supporters to set up their own fundraising campaigns and ask them to reach out on your behalf on #GivingTuesday. Or, your organization could sign up for the CrowdRise by GoFundMe Holiday Challenge and get them to join your team, fundraise on your behalf and maybe help you win some amazing prizes.
Get your supporters excited about the opportunity to do more for your nonprofit by sharing with them why #GivingTuesday is important and how it helps your cause. Let them know that that the time between #GivingTuesday and the end of the year is a critical time for giving and sharing and that, with their help and their voice, you can make a considerable impact for good.
Don’t stop with #GivingTuesday
The growth of #GivingTuesday is dramatic proof that social fundraising works. But that doesn't mean that it's the only time it can benefit your organization. You really should be adding an element of online social fundraising into everything you do, including events, DIY fundraising, online campaigns, and everything else in between.
The world is social. Your supporters want to share what they're passionate about in a way that works for them. Give them those opportunities and encourage them along the way.
We built the CrowdRise by GoFundMe platform to bring together the world class features of both CrowdRise and GoFundMe in order to make it easier, faster, and more efficient for nonprofits to fundraise. With an emphasis on social fundraising, we’re confident that we’re delivering the most incredible social sharing capabilities on the planet.