Feature spotlight: The power of social in fundraising

on August 06, 2018

“1 in 3 consumers would mention a brand while sharing a personal accomplishment on social media."*

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It’s pretty safe to say that social media isn’t going anywhere. If anything, it’s become the dominant way that individuals express what they’re passionate about. In fact, the number of social media users in the world is up 13% this year, coming in at 3.19 billion users.

That’s why it’s no surprise that social media is an important component to a modern nonprofit’s fundraising strategy.

CrowdRise by GoFundMe has had a social-first mentality since day one, and we continue to put a great deal of importance on tools and features that boost the social presence of our nonprofit customers.

Baked-in social sharing features

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Social sharing gives supporters the opportunity to not only share what they care about, but it also allows these supporters to share this information in a uniquely authentic way.

Our Social Amp™ set of easy sharing features were designed based on data gathered from billions of dollars in transactions on GoFundMe, the world’s largest social fundraising platform. Their deep knowledge of how social sharing can increase donations, awareness, and brand identification was used to develop Social Amp™ and provides our nonprofit customers with the most robust social sharing functionality in the industry.

Social Amp™ is the best possible sharing experience for your supporters, triggered during key moments in their interactions with your fundraising on CrowdRise. They’re encouraged to share with their network of friends and family, in their own words, why they support your cause — and that’s the key. The authenticity of their share creates an instant trusting connection to your cause. If a friend or family member hears about your cause from someone they know, they’re more likely to take the next steps to learn more, follow your organization, or give.

The $43 share

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On average, every time someone donates to your cause on CrowdRise by GoFundMe and then shares the fact that they just made a donation, it results in $15 in new donations to that campaign.

Similarly, visitors to your fundraising campaign who share your story and the fact that they love your cause (remember, this is just a visitor, they haven’t donated) bring in, on average, $13 per share.

But it’s the campaign organizer (someone who creates their own personal peer-to-peer fundraising campaign benefiting your organization) who brings in the most donation dollars with sharing. An organizer who shares their campaign with their network using the Social Amp™ feature brings in, on average, $43 per share.

Pretty incredible what the power of a social share can produce for your cause. And, it’s all powered by your supporters.

Sharing opportunities during events

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Ticketing and registration leading up to a charity fundraising event can be an overlooked opportunity to encourage social sharing. But it shouldn’t be, since purchasing a ticket or registering for an event can inherently be a social moment.  

Your supporters are registering for an event related to your cause, which means they’re already in the mindset of showing their support for your nonprofit. And, because no one wants to attend an event alone, they’re likely to go even further and share this support with their network of friends and family if given the opportunity.

That’s why our fundraising event platform has built-in Social Amp™ social sharing features, so your attendee can be guided to share with their network that they’re not only attending your event, but also the reason why they’re so passionate about your cause. This can lead to more attendees, greater awareness, and incremental donations just through the act of sharing.

The power of social fundraising

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If you haven’t heard, we’re huge believers in the power of social fundraising. By definition, social fundraising is the act of getting fundraisers and their supporters to post to their personal networks about the actions they take related to your cause. They get to make the message their own, and show the world how they give back…  all through the megaphone of their social networks and their mobile devices.

This puts power in the hands of your supporters to help propel your mission, bring awareness to a new audience, and ask for donations, all by using their trusted and authentic relationships with others.

And, supporters don’t just have to share that they gave monetarily to your cause. There are many interactions with a charity organization that a supporter can share. Maybe it’s a ticket to an event they just purchased and they want to encourage friends to attend, as well. Maybe they just stumbled across your nonprofit’s campaign and want to share with their network why they connected with your cause. Maybe one of their friends and family gave to your cause and shared, and then this new supporter is taking that share to another level.

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The power of the crowd and of the voice of your supporter is real. When you embrace social media and social fundraising as tools to help you grow as a modern nonprofit, you’ll continue to make real impact in the world.

This is exactly why we built CrowdRise by GoFundMe. To help nonprofit organizations like yours add social fundraising to everything you’re doing. We’ve designed our platform to have the best social sharing tools and functionality in the industry.Social spotlight

* According to Sprout Social

Gary Wohlfeill

Gary Wohlfeill is the Director of Marketing at CrowdRise. He works with partners to develop highly engaging fundraising campaigns, and leads the marketing team in developing the CrowdRise brand. Gary has been named as having the “3rd best haircut of people under 6 feet tall at CrowdRise" and hopes one day to slip to 4th.

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