Events Marketing

7 things we learned at the 2018 Peer-to-Peer Professional Forum Conference

on March 15, 2018
P2P_color

7 things we
learned at
P2P 2018

Whether you were there with us at the 2018 Peer-to-Peer Professional Forum Conference in Miami, or you were busy putting in the grind back home, here's a super quick recap of what you need to know.

01
One event isn’t enough

There are a lot of changes happening in the peer-to-peer fundraising space.

DIY and spin events have moved past the startup phase, endurance is growing, and walk events are at peak maturity.

But maybe the biggest change — many organizations are finding success by moving from one signature event to a portfolio of events, with mature peer-to-peer programs mixing about four event types into their strategy.

02
Fortune tellers are real

We wanted to kick off the 2018 Peer-to-Peer Professional Forum Conference in the most fun way possible. And we weren't the only ones.

Over 100 people joined us on our bus-sized limo shuttle from the Miami airport to the conference hotel to cheers to a great show and get a glimpse into their future from our fortune teller on board.

She predicted that we were going to have a great conference, so it turns out she was pretty legit.

03
There’s potential in zero dollar fundraisers

Only 20% of fundraisers actually fundraise. Here's how to engage zero dollar fundraisers to raise for your organization.

Provide them with tools to eliminate fear

Add meaning to each dollar raised and make it repeatable

Model what you want your participants to do

Ask them to raise more (simple, right?)

Tune into the communication they need

04
We love Decent Humans

Okay, so we didn't just learn this at P2P 2018.

But two days surrounded by passionate people changing the world (and having photo shoots with them in our Decent Human school photo booth) just reaffirmed our love for all the Decent Humans out there.

You all are the best.

05
Data is key to nonprofit success

Today's consumer expects you to understand them and deliver customized, engaging content that they want to see.

Data makes that all possible. Not only is data key to getting a clear understanding of your donors, but it also helps you segment content based on the goals and milestones that are specific to the different audiences you have.

06
Sharing starts with you

Passionate conversations about your cause are what drive the success of your organization. So take the time to get to know your community, inspire them, and celebrate them.

The brands that people love the most are the ones that never let us forget how it feels to be a good person. And when people love your brand, they share it with the world.

To learn more about the power of word-of-mouth, click here to check out our live blog from Peer-To-Peer.

07
Launching a new product is the best form of caffeine

If exhibiting at Peer-to-Peer wasn't exciting enough, we also announced a pretty big thing our first day at the conference.

Say hi to the new CrowdRise by GoFundMe. A rethought and rebuilt self-serve product that makes it faster, easier, and more efficient for nonprofits to fundraise.

Rilee Chastain

Rilee Chastain is the Content Marketing Specialist at CrowdRise. She is passionate about content optimization and all things social, and cares way too much about her Instagram aesthetic. She also has a life goal to eat mac and cheese at least 3 times a week.