With the start of a new year, it’s always good to take a step back and not only assess what’s working and what’s not working so well, but also see what you can layer on top of what you’re already doing to make an even bigger impact in the coming months
We’ve got a list of five simple things you can add to your existing nonprofit run, walk, or cycling events to get more out of them and create even more engagement with your incredible supporters.
1. Unique ticket types
We’re kind of obsessed with ticket types. Not only is “ticket type” fun to say, but there are so many possibilities when it comes to the different options you can offer to your event participants. Here are a few...
Do you have a group of participants who are always at the top of your leaderboard and go above and beyond when it comes to your cause? Consider giving them VIP tickets and package them with additional perks to make them feel extra special. You could have a VIP check-in, a carbo-load dinner before the main event, or even a massage tent at the end of the race.
Discount rate on multiple tickets
Let your event participants know that if they purchase a bundle of tickets (say four or more,) they can get a discount.Early bird tickets
Release tickets ‘early’ and offer incentives such as a 10% discount or a free event care package for those that are first to register for your upcoming event.
Is parking tricky at your event? Are you offering a post-event reception or breakfast? Or maybe you have a tent with a few extra perks? Whatever your perk, offer them up as add-ons during registration to create more engagement and raise even more money for your cause.
2. Fundraising minimums
Don’t stress out about whether or not your runners or cyclists will raise the required amount to participate in your event. Instead, utilize fundraising minimum functionality to ensure their commitment is met.
When you use an online fundraising platform like CrowdRise by GoFundMe, you can work fundraising commitments right into your event’s online registration flow. Your attendees’ credit cards will automatically get charged if they don’t hit their predetermined goal within the time frame allotted, making it easy for you to collect the funds you’re expecting.
Depending on the type of event you're running, a waiver can be a great to add that extra layer of protection. Seamlessly upload your own waiver and use it during the registration process in order to ensure everyone has accepted your terms and is aware of any additional details of your event.
4. Promotion Codes
Utilize promotion codes to incentivize participants to register early or to create that extra level of engagement. For instance, run a campaign on social media to encourage registration by offering up promotion codes for the first 20 people who respond to your post. This code can be used to waive registration, offer free parking, or even a discounted ticket price for your event.
Consider adding text-to-donate to your event. When you use a platform like CrowdRise by GoFundMe, you can utilize our custom text-to-donate flow that gives your supporters a mobile-first experience that takes them to your custom event landing page. Encourage attendees to text-to-donate live at your event, and mention it on event handouts or even on monitors throughout the day.
By rethinking your events, you can add additional features and functionality that enhance your supporter’s experience and make your life, as the organizer, much easier.