Investment as it relates to growth is a major topic right now in the nonprofit space and, as we dug into last month, one of the key ways you can actually lower overhead is to take more of your fundraising online.
Online technology tools when used and thought of as investments can help to keep actual overhead low by cutting down on physical forms of fundraising materials, allowing employees to focus their time more efficiently, and even significantly minimizing the use of traditional advertising.
So with all that said, let’s get into some of our top picks for technology investments that we think are are definitely worthwhile for nonprofits.
Nonprofits can use a CRM (or constituent relation management) to provide valuable insight into your organization’s fundraising strategies. When you invest in a CRM, you can easily track donor data, plan outreach strategies, and gain the knowledge you need to grow, sustain, and modernize your nonprofit.
On the flipside, if you’re working off of clunky spreadsheets or trying to collect data from too many sources, the organization and insight derived from this data becomes a tedious job for someone in your nonprofit. That’s why a CRM is definitely an investment worth the expense.
Our favorite picks:
Kindful is a nonprofit CRM solution that helps integrate all of your fundraising and financial tools into their database, helping you focus on saving the world.
Salesforce, one of the leading CRMs in the world, helps you get a unified view of every interaction with clients, supporters, members, fundraisers, and volunteers.
Social Media Management
There’s no doubt about it... social media is an important tool for nonprofits. Your presence on social media helps you perpetuate your brand, reach new donors, and expand your awareness. But managing all of those accounts can be time consuming, tedious, and if done improperly, can actually be a waste of time.
Using a social media management tool can help you or a team member make this part of running your nonprofit less time consuming so, again, you can do what really matters.
Our favorite pick:
Sprout Social is a social media management tool that allows you to create, schedule, and manage your social media presence. With its intuitive design, it’ll take you less time to manage all of your accounts and give you more time to focus on making an impact.
A website that is clear, understandable, and easy to navigate helps to inspire supporters to take action. Think easy-to-find buttons that allow users to start a fundraiser or donate, no matter what page of your website they are on. A great web design firm should also help you craft copy that is emotional, relates people to your causes, and engages them to support and donate.
Our favorite pick:
Elevation specializes in building quality websites for nonprofits. Their designs are SEO optimized, customized to fit your brand, and secure.
Online fundraising platforms
Online fundraising platforms provide a frictionless way for donors, fundraisers, supporters, and anyone else you can think of to support your cause. Robust solutions allow for mobile-optimized and branded campaigns that can handle transactions, social sharing, and even event management.
When you use an all-in-one platform, you’re eliminating the need to use multiple solutions. And, with the support of a dedicated team member and intuitive ease-of-use, you don’t have to worry about hiring extra staff on your end to manage the account.
Our favorite pick:
Of course, shameless plug for CrowdRise by GoFundMe as the leading fundraising platform out there. We consider our expertise in social sharing, paired with the tools for nonprofit growth, to be the industry’s best. And we truly believe that using a fundraising platform is an investment worth taking if you’re poised to grow as a modern nonprofit.
Ready to invest in a nonprofit fundraising platform designed to help nonprofits grow?