End-of-year giving is such a crucial moment in a nonprofit’s annual fundraising strategy. We know this isn’t anything new or revolutionary. But it’s definitely all the more reason to send a campaign update towards the end of the year.
We’ve got three pretty decent reasons why you should be using the campaign update tool one more time before the end of 2017.
1. It’s so easy
Posting a campaign update is really, really easy. Like ramen easy. All you have to do is sign into your account and post an update on any campaign you ran this year. That update will land directly in the inboxes of everyone who donated to that campaign.
It’s a great way to recap how your current campaign is going or how a previous campaign ended up. If your campaign is from earlier in the year, it’s a good reminder that the giving doesn’t stop just because the campaign might have ended. Your nonprofit is a year-long organization and every dollar given makes such a difference to your cause.
2. 31% of annual giving happens in the month of December
That’s a pretty compelling stat. So compelling we’ll say it again...31% of annual giving happens in the month of December.
People are looking for places to give and just might need a gentle reminder about their favorite cause that they gave to earlier in the year. Remember, these are invested supporters who have a high likelihood of giving again. So, don’t be shy about reaching out to them to ask them to give again.
3. Amazing deliverability rate
Deliverability is just a fancy seven syllable word that means your donors have a really high probability of seeing your campaign update. Why? Because Google, Yahoo, and other email providers see campaign updates in a good light and therefore, 93% (very good) of the time, they’re delivered to your supporters primary inbox instead of the hidden promotional tab.
We’ve also found that, on average, 64% of those who receive a campaign update in their inbox, actually open it. That’s an incredibly high open rate and it’s all because they’re already familiar with and invested in your campaign.
Break through the noise this holiday season and use the campaign update tool to get targeted emails right to your supporters inbox giving them one more reason to give and take note of the incredible work your nonprofit is doing every single day...no matter what time of the year.
Want to take your fundraising to the next level? Reach out to us. We’re ready to help.